A global Alliance needs to have a global outlook. With new territories emerging as key players and strategic partners, Praxity seeks to look beyond the traditional major markets.

The Praxity Alliance has announced that it is welcoming two new member firms; Saudi Group for Accounting and Auditing Al-Jasser & Al-Dakhel (SGAA) and Nuñez Dubon y Asociados of Guatemala. Both firms are experienced in their respective regions and beyond, offering deep understanding of local themes and a truly global outlook.

Commenting on this, Saudi Group CEO, Saleh Al-Jasser, said: “Praxity stood out due to its unparalleled global reach, collaborative ethos, and commitment to excellence in professional services. The alignment of values and the opportunity for enhanced collaboration were decisive factors in our choice.”

With an international background and broad experience of business finance in the KSA and beyond, the firm adds huge value to the Praxity Alliance in the Gulf. Some of their team members have been practicing consultancy for more than 38 years across Saudi Arabia and the wider area and have a deep understanding of the region’s business environment.

On the other side of the world in Guatemala, Praxity has also welcomde Nuñez Dubon y Asociados of Guatemala City. The firm, specialising in compliance and business consulting, have been in operation since 1995, using their combined knowhow to provide outstanding service to their clients across both North and South America. Based in Central America’s largest city, the firm continues to lead fast-rising standards in the region.

Nuñez Dubon y Asociados founding partner, Eduardo Nuñez, added: “For our partnership, it opens doors to new markets and enhances our ability to serve clients with international needs. For our clients, being part of Praxity means they will have access to a global network of top firms, ensuring they receive the highest level of service and expertise, regardless of where their business takes them.”

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Praxity CEO, Sam Louis, further said: “Looking outside major markets in Europe and North America and to a truly global view is hugely important to Praxity. Economic growth in both the Middle East and in Latin America continues to influence the global economy, with internal investments driving change.

“Saudi Arabia is forecast to grow its GDP 2.5% in 2024 from an already high base, thanks to robust diversification initiatives from fossil fuels. Similarly, Guatemala is forecast to grow 3%; the country’s third consecutive year of multiple percentage growth, with the rest of the region experiencing similar effects. Staying agile to this changing environment will allow the Alliance to continue to grow, with these firms demonstrating the worth of their consistently excellent work. It is my pleasure to welcome them as members.”