The integration enables EY teams to offer clients precise, customised solutions. Credit: T. Schneider/Shutterstock.

EY has launched EY Competitive Edge, a cloud-based intelligence platform that aims to provide real-time, tailored insights into markets, companies, and sectors.  

The platform leverages generative AI technology and multiple data sources to deliver insights to EY teams and clients. 

EY Competitive Edge combines EY’s intellectual property with various external data sources, including company reports, credible databases, and publicly available information, to create a comprehensive layer of data and real-time insights.  

This integration enables EY teams to offer clients precise, customised solutions. 

Central to the platform is an AI-driven engine that incorporates Microsoft’s GenAI technologies, enhanced by exclusive algorithms.  

EY Competitive Edge improves data harmonisation and facilitates sector-specific data querying by leveraging Microsoft Azure OpenAI, AI Search, and Azure Cosmos DB. 

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It also uses EY.ai, which integrates Microsoft’s suite of tools, to bolster data management capabilities and support target screening and market assessments. 

The platform features user-friendly, chat-style interface that promotes easy data interaction. 

Microsoft Northeast US, Americas Enterprise vice president Lydia Smyers said: “The collaboration is a powerful combination of the EY organisation’s industry-leading capabilities and Microsoft’s advanced data and AI platforms.  

“Together, we are helping businesses to leverage deep insights that drive innovation and strategic growth.” 

EY Competitive Edge features an extensive database with more than 26 million company profiles, 2.1 million transactions, and more than 325,000 company reports.  

It also monitors 677 million news articles.  

EY Global Strategy and Transactions chief innovation officer Tony Qui said: “EY Competitive Edge helps clients do just that, offering the opportunity to collate, explore and interrogate a rich set of data and insights, and make better, more informed organic and inorganic strategic decisions.  

“EY Competitive Edge reflects a continued commitment to provide innovative solutions that help clients stay at the forefront of technology to gain competitive advantage.” 

Recently, in October 2024, EY US acquired Dignari, a company specialising in digital identity and access management solutions.