Advancetrack’s Podsourcing aims to offer clients a dedicated team to manage critical functions. Credit: VideoFlow/Shutterstock.

Advancetrack, an accountancy outsourcing firm, has expanded its operations into Australia and New Zealand, marking a significant step in its global growth strategy.

The firm has also introduced a service called Podsourcing, designed to enhance accounting operations.

Podsourcing aims to offer clients a dedicated team to manage critical functions such as bookkeeping, tax, and payroll.

This service is tailored to provide flexibility, scalability, and continuity, enabling clients to streamline their operations and concentrate on expanding their businesses.

This firm’s expansion in the Asia Pacific region will be led by Craig McKell, as the general manager for Asia Pacific.

McKell, a chartered accountant and former partner at EY, brings a wealth of experience to the role.

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Furthermore, Advancetrack has secured an exclusive partnership with Chartered Accountants Australia & New Zealand (CAANZ).

This move comes on the heels of Advancetrack’s establishment of a new operational centre in India.

In a press statement, Advancetrack said: “Podsourcing not only sets Advancetrack apart by providing a scalable, team-based outsourcing solution, but it also meets the global demand for flexibility and resilience in accounting operations.”

Advancetrack managing director Vipul Sheth said: “Our new Podsourcing service is designed to revolutionise how firms manage their accounting workflows by offering a flexible and scalable team-based solution.

“By providing continuity and efficiency in essential tasks like bookkeeping, accounts and payroll, Podsourcing will empower our clients to focus on growth and strategy, rather than day-to-day operations.”

Earlierin 2024, Advancetrack appointed Rishi Ruparelia as its new Sales Account Executive.

With decades of industry experience, Rishi will focus on supporting accounting practice leaders in optimising productivity and resource management.