The companies intend to offer a full spectrum of digital services to improve customer engagement strategies. Credit: nitpicker/Shutterstock.

PwC Middle East and Liferay, a provider of digital experience platform (DXP) solutions, have teamed up to enhance digital experiences in the Middle East.

This partnership aims to combine Liferay’s DXP technology with PwC Middle East’s expertise in advisory and technology delivery, offering a full spectrum of digital services to improve customer engagement strategies, according to a press release posted on Zawya.

The collaboration between Liferay and PwC Middle East is poised to equip organisations with the tools to design digital experiences that drive growth, marking a significant step towards a more technologically advanced future for clients in the region. It was formalised with the signing of a memorandum of understanding.

The alliance will deliver customised digital experiences across various touchpoints, including mobile apps, customer websites, and e-commerce platforms.

PwC Middle East customer transformation practice leader partner Esan Tabrizi said: “With Liferay’s innovative DXP technology, we will enhance digital experience management and provide a more digitally driven approach to customer engagement challenges. We look forward to providing unparalleled digital services and customer experience efficiency in the region.

“At PwC Middle East, we are committed to supporting our clients in their transformation journeys and ensuring that the outcomes we deliver are sustainable in a transparent strategy through execution offering.”

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PwC Middle East will enhance these efforts with its data-driven insights, ensuring that clients can continuously refine and elevate their digital experiences to meet the evolving demands of the market.

Liferay MEA and France general manager Moussalam Dalati said: “Our collaboration with PwC Middle East is in sync with our strategy to deliver comprehensive digital experience solutions through our optimal pairing.

“By integrating PwC’s expertise in digital strategy with Liferay DXP, we aim to create scalable future-ready frameworks poised to set new standards for excellence in digital experiences across the region.”