As part of Praxity’s mission to facilitate global connections between its member firms, the Alliance has this month launched a new-look website, designed to give both members and public users an entirely new experience. Bringing enhanced navigation, an overhauled member portal and a crisp redesign, the whole site has been made to offer an optimised user journey.
Praxity has focused its attention on updating security and creating frictionless navigation, whilst offering new design cues and a reworked content strategy. Whether the user is looking for Praxity resources, working group information or simply wanting to check the dates of future conferences, all is readily accessible in a clear and eye-catching format.
In partnership with UK website builders Black Light Software, the Praxity Alliance spent many months drafting and perfecting the design of the site, ensuring that their information source was balanced by easy and pleasurable navigation. Accessibility to a global audience with diverse needs was paramount given the broad nature of the Praxity Alliance, while cybersecurity has been a subject of discussion with accounting firms of all sizes.
Praxity’s M&A portal has received a redesign, enabling member firms to easily reorganise or expand their business. Expert tax guides, organised by territory, provide guidance on doing business cross-border; a key element of Praxity’s benefits to its members. Furthermore, regular publication of full-length thought leadership pieces provides deeper explorations of key areas.
Praxity CEO Sam Louis commented: “We’re thrilled to present the new Praxity website for a new era, which gives our members a new and powerful information source to present to their clients. Clear and meaningful communication is behind everything we do at Praxity, supporting seamless global business connectivity with a focus on future growth. I’m very proud of all the work that has gone into it and the feedback we’ve received from our members has been wonderful.”
The website has been thoroughly tested by its users and has generated delighted feedback at the Alliance’s new look, with comments on the freshness and ease of navigation, as well as genuine excitement at the ideas on display.
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By GlobalDataWith the help of industry-leading design methods and leveraging the skills of an agile and talented in-house team, Praxity’s new website gives Alliance members and their prospective clients an effortless look at what the organisation does.
