A tech sales expert with decades of industry experience has been revealed as accountancy outsourcing specialists Advancetrack’s latest key senior hire. 

Rishi Ruparelia has joined the fast-growing business in what managing director Vipul as described as a “statement of intent” and will take on the role of Sales Account Executive – helping accounting practice leaders manage their productivity and resource needs.

Ruparelia, previously of top accounting industry entities such as Xero and payments firms Dojo and Airwallex, said he joined Advancetrack as it’s a firm that “does things the right way” – helping its people and partner practices develop.

Ruparelia said: “Advancetrack’s brand had a real synergy with what I believe in. I was headhunted by Xero back in 2014 to look after their London area and fell in love with the accountancy world during that time.

“I think I fit well with accountants: They genuinely want to help clients and have a variety of skills and experience to use when supporting them. They are in an amazing position to build deep relationships with their clients, and I want to help them do just that.

“What’s more, Vipul has a great reputation in the industry, and I think the two of us with our client, customer focused mindsets will work perfectly together.”

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Ruparelia will cover Advancetrack’s national client base – and work to boost the firm’s impressive, consistent growth it has seen since its foundation 15 years ago.

He added: “My first priority will be to help our existing Advancetrack customers use us in the best way possible to maximise their efficiencies – as well as getting more and more firms to realise how outsourcing and offshoring can really enhance their processes and increase their own margins – allowing their UK staff to do higher value work.”

Sheth further said: “Rishi’s appointment is a statement of intent for our continued growth – and a real coup for us.

“His reputation is second to none – with a strong background in tech sales and enhancing efficiency for accountants. The entire Advancetrack team are excited to see exactly what we can achieve together over the coming months and years.”