New research shows that nearly 40% of CFOs around the world do not completely trust the accuracy of their organisation’s financial data – creating challenges for strategic decision-making at a time when global business leaders are confronted with a wide range of external challenges.
Confidence in cash flow visibility also remains stubbornly low, making it difficult for organisations to respond to unexpected market changes, according to a survey commissioned by digital finance transformation provider, BlackLine.
The survey of over 1,300 C-suite and senior finance and accounting (F&A) professionals in the US, Canada, UK, France, Germany, Australia, and Singapore reveals the factors business and F&A leaders globally are worried will disrupt their organisation and the broader business and economic environment. More than three-quarters (78%) of overall respondents are concerned about another global financial crisis. Respondents are also worried about the impact of cybersecurity issues (76%) and new disruptive technology (73%) on their business.
Responding to Business and Economic Disruption
When asked what would help their company respond to business disruption, CFOs said one of the most important factors would be the ability to access and analyse financial data in real time. However, 37% admitted they do not completely trust their own data. Levels of trust are even lower for those closer to the numbers, with 50% of senior finance and accounting professionals indicating they do not fully trust the financial data they are working with.
Additionally, for the second year in a row, a staggering 98% of overall respondents confirmed they do not have complete confidence in the visibility their organisation has over its cash flow. This is as
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData37% acknowledge that understanding cash flow in real time will be critical for their company’s ability to deal with unpredictable market changes.
Visibility Challenges Undermining Responsiveness
The lack of confidence in cash flow visibility is causing challenges for business responsiveness. Close to half (48%) of overall respondents say this makes it harder to respond to market fluctuations and a similar number (47%) are concerned they are making decisions based on inaccurate or out-of-date information.
Manual processes and the potential for human error are also creating challenges for organisational preparedness and decision-making. Almost two-thirds (64%) of respondents stressed that the overwhelming volume of manual day-to-day work leaves little or no time for proper financial planning and analysis. At the same time, more than two-thirds (68%) state that manual work leaves their organisation vulnerable to errors that could undermine business decision-making.
Commenting on this, BlackLine co-CEO, Owen Ryan, said: “Trusting the data organisations work with is critical for effective decision-making, not only for the Office of the CFO but for the entire business ecosystem. This is especially important when dealing with external events that are difficult to predict or hard to control. We have been monitoring trust and confidence in financial data over the last five years, and while trust levels have started to improve, the bottom line is that trust is still not nearly as strong as it should be, making it difficult for leaders to make fast, effective, data-driven decisions.”
Manual Processes Limiting Trust
When asked why they did not completely trust their organisation’s data, almost a third (31%) of global respondents said the data comes from too many different sources, meaning they cannot be certain that all data is being accounted for. Other reasons include a reliance on clunky spreadsheets that leave F&A teams in the dark until month-end (27%) and outdated processes, including manual data collection which is prone to human errors (25%).
In acknowledging the myriad of challenges with manual work, C-suite and F&A leaders feel the modern business has to embrace new technologies like AI to streamline their financial operations, with a majority of respondents saying that cloud computing (80%), generative AI (78%), and new kinds of AI (76%) are essential for improving business resiliency in the face of future disruption.
Ryan concluded: “When we look at what is undermining confidence in financial data, we repeatedly find that ineffective, manual processes are the problem. Businesses have invested in technology solutions in recent years, including emerging forms of AI, but it’s clear that too many are still reliant on manual processes for a significant portion of finance and accounting work. Companies need to embrace modern, next-generation solutions that automate cumbersome processes, such as financial close, consolidation, invoice-to-cash, and intercompany, and give them complete visibility and control over their financial data. These will be indispensable assets in navigating the terrain of the future and building resilience for future success.”
